Tag Archives: packaging story

Does Your Packaging Design Tell a Story?

openbookA story remains the most powerful way to persuade, but how can packaging tell a story?  Often it is this story that drives more value to one object even though two objects are offering the same product or service.  Reflex answer for most is ‘brand’ but the story in the end becomes the true unfair advantage.  All things even bottles, jars, jugs, and vials can have a story! Continue reading Does Your Packaging Design Tell a Story?